Marketing Of Audi

Logo Audi

Audi four-ring logo is circular mutually symbolizing the four brands of Auto Union. The four brands it is Audi, DKW, Horch and Wanderer: the first ring represents Audi, the second DKW, Horch third, and fourth Wanderer.  Audi Logo Olympic rings logo similar to that of the International Olympic Committee Audi ever sued in Court International Trademark 1995 

As the anniversary of his 100th Audi 2009, Audi repair new logo, so now it says "Audi" has been shifted to the left and there is the addition of shading on the fourth ring. 

This logo was designed by Rayan Abdullah. 

The Audi slogan 

The slogan Vorsprung durch Audi is Technik, meaning "Advantage through Technology".  The slogan of the German language is used in many European countries including the United Kingdom, and other markets such as Latin America, Oceania and Asia, including Japan and Indonesia. A few years ago, the slogan for the North American market was "Innovation through technology" (Innovation Through Technology), but in Canada the German slogan is still used in the Audi ad. In recent years, Audi's renewed US slogan became "Truth in Engineering" (believed to Engineering). 

Sponsorship

Audi Centre Sydney, Zetland, New South Wales, Australia. 

Audi is a strong partner in some kind of sport. In football, Audi has long worked with several clubs such as Manchester United, FC Bayern Munich, Real Madrid, FC Barcelona, AC Milan and Ajax Amsterdam. Audi also sponsor the winter sports: the Audi FIS Alpine Ski World Cup is named after the company. Audi supports the German Ski Association (DSV) as well as the Swiss national ski team, Sweden, Finland, France, Liechtenstein, Italy, Austria and the United States. Audi also sponsor golf for 2 decades, such as the Audi quattro Cup and the HypoVereinsbank Ladies German Open. In sports screen, Audi supports the team Luna Rossa in Medcup race regatta. Other teams sponsored ERC Ingolstadt Audi adaklah (hockey team) and FC Ingolstadt 04 (soccer).  In 2009, as a celebration of the 100th anniversary of Audi, this company makes the Audi Cup competition for the first time. Audi also menyesponsori the New York Yankees. In October 2010, Audi agreed to provide sponsorship for 3 years at Everton football club. 

Campaign Multitronic 

In 2001, Audi promoted the new transmission in the form of a continuously variable transmission multitronik by airing commercials throughout Europe, featuring a character who imitate musician and actor Elvis Presley.  In the advertisement, there is a dashboard ornament named "Wackel -Elvis "(also called" Wobble Elvis "or" Wobbly Elvis ") - he performed at ikaln was to demonstrate how subtle the Audi drive transmissions multitronik. This dashboard ornament was only used in commercial advertisements, but not him after airing, many fans of Elvis decoration is so Audi decided to produce it in bulk in China to be sold in factory-factory outlets there.

Audi TDI 

Audi Mileage Marathon held Audi event as a platform to promote the diesel engine technology in 2009 was followed by a driving tour event Audi 23 TDI from 4 models (Audi Q7 3.0 TDI, Audi Q5 3.0 TDI, Audi A4 3.0 TDI, Audi A3 Sportback 2.0 TDI with S tronic transmission) traveling across North America from New York to Los Angeles passing through major cities such as Chicago, Dallas and Las Vegas for 13 days.

Audi e-tron 

The next technology developed by Audi is the latest electric powertrain developing he calls the e-tron. The original concept of the e-tron is appearing at the Frankfurt Motor Show performance in 2009 of the e-tron concept is taken from the Audi R8 platform and is scheduled for limited production. Car power will be supplied from the electric motors of all four wheels. 

The concept of both appeared at the Detroit Motor Show in 2010 Now, power is provided by two electric motors at the rear axle. Audi A1 concept car, which was taken from the Audi A1 production model, is a hybrid car that uses a Wankel rotary engine to generate power after the contents of the battery runs out. This car is front-wheel drive.