Toyota Lexus
Lexus (Japanese: レ ク サ ス) is a brand of luxury cars used by Toyota Motor Corporation in North America, the Middle East, Europe, Australia, Asia (marketed in Japan in 2005) and New Zealand. Lexus was first introduced in 1989 in the United States, and now a brand with sales of Japan's largest luxury car. In 2006, Lexus sold in 70 countries around the world. Lexus Headquarters located in Toyota, Aichi, Japan.
Lexus Project began in 1983, a large team consisting of the best technicians from Toyota Motor Corporation, trying to make a sedan that can beat the world's best sedan. The result is the Lexus LS 400 was introduced at the North American International Auto Show in 1989.
This brand primarily competes with traditional German luxury brands such as Audi, BMW, Jaguar, and Mercedes-Benz. Since the 2000s, Lexus began to expand into global markets outside the United States. Lexus was introduced to Japan in 2005 then followed globally in the next year, including Indonesia in 2007.
Lexus is inspired by the success of the Toyota Supra and Toyota Cressida. Both are rear-wheel drive car with M high-performance engine.
Lexus division emblem.svg.png
Type Division of Toyota Motor Corporation
Industrial / Automotive services
established in 1989
Founder Eiji Toyoda
Headquarters of Toyota, Aichi, Japan
Worldwide service area
Key people Kazuo Ohara (CEO)
Vince Socco (Vice President, Asia Pacific)
Andy Pfeiffenberger (Vice President, Europe)
Mark Templin (Vice-President, USA)
Car products
The slogan of The Pursuit of Perfection
Parent Toyota Motor Corporation (TYO: 7203)
(NYSE: TM)
Website Lexus.com
Lexus.co.uk
Lexus.eu
Lexus.jp
Toyota Lexus
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