The History And Development Of The Era Of Audi AG Company
History of developing era Audi AG is like some bellow
In August 1928 Jørgen Rasmussen, the owner of Dampf-Kraft-Wagen (DKW) acquired a majority stake in Audierke AG. Rasmussen also bought Rickenbaker American car company, including development tools for 8-cylinder engine. This engine is used in Audi Zwickau and Audi Dresden, which was launched 1929 At the same time, models with 4-cylinder engine and 6-cylinder (which is licensed from Peugeot) was also constructed. At that point the Audi cars are luxury cars with special workmanship.
In 1932, Audi together with Horch, DKW, and Wanderer to form Auto Union joined. In this period they created the Audi Front, the first European car that combines 6-cylinder engine with front-wheel drive. This car uses the same powertain with the Wanderer, but turned 180 degrees, so the drive shaft look ahead.
Before the advent of World War II, Auto Union make the Audi logo in the form of a ring 4 pieces interlocking with each other, which is still used today. At that time, the symbol used to signify the union of the 4 brands. Even so, the four rings emblem are only used in the division race, while the fourth is using the brand brand respectively.
In its development, due to the economic pressures of the Great Depression at the time, the company Auto Union concentrated on small cars in the 1930s, so that in 1938, 17.9% master brand DKW German car market while Audi won just 0.1% of the market alone.
As with most German companies, factories owned Auto Union also used for German military alliance that is being targeted by allies, and eventually the plant was destroyed.
Overrun by the Soviet army in 1945, the factory was dismantled as part of war reparations. Furthermore, the entire assets of the company was taken over without any compensation. On 17 August 1948, Auto Union AG in Chemnitz removed from commercial registration. [16] As a result of this action is the liquidation of the Auto Union AG of Germany. This means, the Audi factory in Zwickau became the VEB Automobilwerk Zwickau (AWZ) (Indonesian: Car Company Zwickau).
Audi factory in Zwickau old car manufacture in 1949 is named Product DKW IFA F8 and IFA F9.
New Kanto Auto Union Center in West Germany founded in Ingolstadt, Bavaria with loans from the Bavarian Government and the Marshall Plan. The new company was launched 3 September 1949 and continued DKW's tradition of producing front-engined cars having a 2-stroke cars. Regions Ingolstadt is a large area, including military building complex that would make regional distribution and warehousing. But, for the factory production is in the region are in Düsseldorf Rheinmetall-Borsig-owned company. Ten years later, the company has been able to bring in investors so that construction of the plant could be built in Ingolstadt.
After World War II, Auto Union ever purchased shares as much as 87% by Daimler-Benz in 1958, and even up to 100% in 1959, but Daimler-Benz does not focus on the 2-stroke engine so that the brand can not generate a profit, but when the rapid economic growth.
In 1964, Auto Union shares taken 50% by Volkswagen, along with a new factory in Ingolstadt and the trademark of Auto Union. 18 months later, Volkswagen has full control of the Ingolstadt plant in 1966 so that they use most facilities the plant to produce an additional 60,000 units per year of a Volkswagen Beetle. Engine 2 was increasingly popular in the 1960s because consumers prefer machines 4 no more subtle. In the end, Volkswagen was no longer using the DKW brand because of its association with the 2-stroke engined car. Furthermore, the model given the brand "Audi" with the F103 name. Development of a model later named according to the output power of the car, such as the Audi 60, 75, 80, and Super 90.
Audi assembly 80 in Wolfsburg in 1973
In 1969, Auto Union joining NSU, a company of Neckarsulm, near Stuttgart. NSU is the largest motorcycle manufacturer in the world in the 1950s, but moved to produce small cars like the NSU Prinz, NSU TT and TTS. NSU also focus on the rotary engine invented by Felix Wankel idea. Even so, the problems in the development of this machine finally put an end to the independence of NSU. Now, Neckarsulm factory is a factory to produce the A6 and A8; also became the headquarters of the quattro GmbH, the Audi division that handles the development of models of high-speed Audi.
Joining NSU Auto Union to change its corporate name Audi NSU Auto Union AG. Volkswagen introduced the Audi brand to the United States market in 1970.
The first cars were invented in this era was the Audi 100, which was launched 1968 Then there is also the Audi 80/1972 Fox (also used as the basis for Volkswagen Passat 1973) and the 1974 Audi 50 (later renamed the Volkswagen Polo).
Jörg Bensinger, a chassis engineer, are willing to develop the technology of 4WD cars Volkswagen Iltis military into the Audi car. This car is later referred to as the "Audi Quattro", introduced 1980 This car is the first German production car that uses permanent 4-wheel drive. 4WD technology is finally also applied in the first generation Audi S4 and Audi S6. These cars managed to reap success in the rally scene so the Audi name became famous because of its sophistication in automotive technology.
The company changed its name again in 1985 to only just because of the brand Audi NSU Auto Union and is not used anymore.
In 1986, Audi launched the Type 89. car with the latest development in his time managed to record good sales figures. But, this car has a low power engine despite the exterior is very good. 1987, relaunched the Audi 90 which has much better features. In the early 1990s, sales began to sag Audi 80 series.
Early 1990s, Audi began trying to increase its market share and the other against the German manufacturer Mercedes-Benz and BMW. Starting with the launch of the 1990 Audi V8 car Actually, this is only the installation of new engines in the Audi 100/200, but also the body work better, and also made a new gril
.
In 1991, Audi has had some of the Audi 80 car line 4-cylinder engine, 5-cylinder engine Audi 90 and Audi 100, Audi 200 with a turbocharger, and the Audi V8.
Although the 5-cylinder engine was a success, but Audi's market share is still different from their target. They launched again in 1992 with the Audi 100 V6 2.8L engine. This machine is also fitted in the Audi 80, Audi 80 thus has a choice of diverse, ranging from 4, 5, up to 6 cylinders with a variety of body styles: sedan, Koupe and Cabriolet.
5-cylinder turbocharged engine with powerful 230 hp (169 kW) is a derivative of the engine used in the Audi Quattro. This turbocharged engine mounted in the S2 and S4. Two models of this car is an early model of the Audi cars now that have a type S high performance.
Audi sales fell after a few recall (recall) for 5000 Audi models made in 1982-1987. The withdrawal is due to several incidents of unintended acceleration reports of accidents that caused 6 deaths and 700 incidents. At that time , NHTSA (USA traffic agency) to investigate 50 car models from 20 brands.
A report by "60 Minutes" that aired on 23 November 1986 contains interviews with 6 users Audi owners who experience this unintended acceleration. They showed that the Audi 5000 was problematic on the brake pedal when it is pressed.
Audi itself argued that the problem was caused by faulty driver (driver error), especially because misaplication on the pedals. Then, the National Highway Traffic Safety Administration (NHTSA) finally also concluded that unintended acceleration cases is due to driver error is confusion about the car pedal.
With some calling back, the Audi did some modifications. They adjust the distance between the accelerator and brake pedals for automatic transmission models. The next improvement to 250,000 cars in 1978, Audi added a device requiring the driver to press the brake pedal before moving the gear position of "P" (Park).
As a result, Audi sales in the United States dropped from 74.061 in 1985 to just 12,283 units in 1991 Sales arguably even remain until 3 years later, the resale price (resale value) that fall. Audi also offers the warranty terms and change the name of the car becomes "Audi 100" and "Audi 200" in 1989.
The History And Development Of The Era Of Audi AG Company
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